![]() ![]() Pocket Casts (Android and iOS, 3.1 stars, 1M+ downloads.Stitcher (Android and iOS), 4.6 stars, 5M+ downloads.Podcast Addict (Android), 4.7 stars, 5M+ downloads.Castbox (Android and iOS), 4.6 stars, 10M+ downloads.Spotify (Android and iOS), 4.5 stars, 500M+ downloads.Google Podcasts (Android), 4.6 stars, 5M+ downloads.(Ratings and number of downloads refer to the Google Play Store.) They dont all provide the same service or access to the same podcasts. Pocket Casts has a number of competitors, though this is not an apples to apples comparison. Well make this change as soon as we can, but please note that, until we do, you wont see it reflected in the app, wrote Grover. Hopefully, this gesture eliminates confusion and demonstrates our commitment to you, the loyal listeners whove helped build Pocket Casts into the platform it is today. This means Desktop App purchasers will also gain access to all of the Pocket Casts Plus features on their mobile devices. No renewal, no monthly charge, no questions asked. This includes the Mac and Windows apps as well. With that in mind, today weve decided to provide any user who previously purchased our web version with lifetime access to Pocket Casts Plus. Although we intended to demonstrate our appreciation to our most loyal users, we know many of you feel we missed the mark. We made some pretty big changes this week, and weve heard your feedback loud and clear. Grover talks about it in a September 19 blog post titled We heard you. After customers complained, Pocket Casts pivoted, giving customers who had paid for the app previously free lifetime access to Pocket Casts Plus. Initially, Pocket Casts was going to give customers who had previously purchased the app three years of the premium service. In fact, we predict only a small percentage of power users will opt for Pocket Casts Plus. And that's the advantage we have.Not because were trying to move users to Pocket Casts Plus and regain that revenue, but so we can better align with the open-access philosophy of our public media ownership, Grover told The Verge. Either pay them for content or become members or tip ー and we want to be there to connect, to allow that connected tissue to exist right where the user is listening to their favorite podcast. "People who have established these incredibly emotional, incredibly meaningful relationships with these creators ー some of them are going to be willing to have a direct relationship with those creators. That business model is exactly how podcasting can continue to monetize. People who listen on the web have a very, very different complexion than the people who listen in their car." Android users don't always look like iOS users. ![]() We think about it not only it in terms of genres or segments of populations, we also think about it in terms of devices. "We take a very muscular approach to curation. ![]() ![]() With that in mind, Grover said users should come to see podcast recommendations as they would lovingly-curated mixtapes. "Podcasting is such an intimate, personal, human driven medium. All of those things have a place," Grover said. "I hear a lot of people talking about algorithms a lot of people talk about machine learning. Grover said Pocket Casts' relationship with its users is what distinguishes it from competitors like Apple ($APPL) Music and Spotify ($SPOT). "They felt like in order for us to build a sustainable path moving forward and to ensure that independent voices of all stripes will have an opportunity to perform and to succeed and to grow and reach the right audiences, it made sense for them to invest in a platform that touched users directly." Grover said that given public radio's commitment to its content, a partnership with his platform was a natural fit. The company was recently acquired by NPR, WNYC Studios, and WBEZ Chicago, in a move that CEO Owen Grover told Cheddar will only move the medium forward. But Pocket Cast has still managed to become one of the leading podcast platforms as a paid app. Listeners have come to expect their podcasts free of charge. ![]()
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